Have Good Content, Will Watch Ads

Stump, Matt
June 2005
Multichannel News;6/6/2005, Vol. 26 Issue 23, p38
Discusses the viability of video-on-demand (VOD) as an advertising medium. Vital step towards legitimizing VOD as a viable revenue stream; Factors that are increasing the use of VOD as an advertising medium; Advantages provided by VOD advertising.


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