TITLE

Discovery's Pitching Lance

AUTHOR(S)
Donohue, Steve
PUB. DATE
June 2005
SOURCE
Multichannel News;6/6/2005, Vol. 26 Issue 23, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on a marketing campaign launched by Discovery Communications Inc. featuring athlete Lance Armstrong and his cycling team as of June 2005. Key features of the campaign; Purpose of the campaign; Details of the campaign featuring Armstrong.
ACCESSION #
17246158

 

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