B'casters' Wrap Puts Onus Onto CABLE UPFRONT

Moss, Linda
June 2005
Multichannel News;6/6/2005, Vol. 26 Issue 23, p1
Focuses on the impact of the upfront business deals completed by broadcast networks in June 2005 on cable networks in the U.S. Increase in the sales accumulated by American Broadcast Co. from their upfront deal; Upfront sales accumulated by CBS; Projected increase in the total revenue gained from the broadcast upfront deals; Forecasts on the cable upfront deals.


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