TITLE

SAP Introduces Software to Integrate Marketing Needs

AUTHOR(S)
Staff, C. B.
PUB. DATE
June 2005
SOURCE
Caribbean Business;6/2/2005, Vol. 33 Issue 21, p38
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article reports that German software giant SAP AG is offering a product, mySAP CRM, a registered trademark, designed to avoid off-target promotions and develop long-term customer relationships. The software provides the marketing department with a tool to systematize the way they work. To eliminate duplication in marketing to customers, it is necessary to have a complete view of each customer. In a master data management area, mySAP unifies the view of the customer. Another advantage, the software allows marketing managers to do their own segmentation of customers for different promotions, instead of having the information technology geeks run each segmentation.
ACCESSION #
17244871

 

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