Money for Nothing? Hardly

Azzato, Maureen
May 2005
Convenience Store News;5/30/2005, Vol. 41 Issue 7, p3
Trade Publication
The article focuses on the role of rebate programs in the stock maintenance of a convenience store. The multi-tiered Hershey program in c-stores financially rewards retailers for carrying a certain number of stock keeping units (SKUs) and use of in-store displays. The more SKUs retailers carry, and the more shippers and countertop merchandisers they accept into their stores, the higher the rebate. It's a pretty simple formula and one that has led to big confectionery sales in the industry, but the company's high profile and presence in the convenience industry made this the most talked-about trade program since Philip Morris's Retail Leaders program a few years back.


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