TITLE

Money for Nothing? Hardly

AUTHOR(S)
Azzato, Maureen
PUB. DATE
May 2005
SOURCE
Convenience Store News;5/30/2005, Vol. 41 Issue 7, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the role of rebate programs in the stock maintenance of a convenience store. The multi-tiered Hershey program in c-stores financially rewards retailers for carrying a certain number of stock keeping units (SKUs) and use of in-store displays. The more SKUs retailers carry, and the more shippers and countertop merchandisers they accept into their stores, the higher the rebate. It's a pretty simple formula and one that has led to big confectionery sales in the industry, but the company's high profile and presence in the convenience industry made this the most talked-about trade program since Philip Morris's Retail Leaders program a few years back.
ACCESSION #
17223839

 

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