Publicity 101

O'Keefe, Claudia
June 2005
American Libraries;Jun/Jul2005, Vol. 36 Issue 6, p52
Trade Publication
Offers tips on promoting library events. Selection of appropriate media outlets for the audience; Need to gather all the facts and materials required to publicize events; Importance of producing the basic components every local media campaign requires. INSET: Anatomy of a Compelling Press Release.


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