TITLE

Publicity 101

AUTHOR(S)
O'Keefe, Claudia
PUB. DATE
June 2005
SOURCE
American Libraries;Jun/Jul2005, Vol. 36 Issue 6, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers tips on promoting library events. Selection of appropriate media outlets for the audience; Need to gather all the facts and materials required to publicize events; Importance of producing the basic components every local media campaign requires. INSET: Anatomy of a Compelling Press Release.
ACCESSION #
17209850

 

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