The Handset Mindset

Brown, Karen
June 2005
Wireless Week;6/1/2005, Vol. 11 Issue 12, p32
Trade Publication
Provides information on the habit of enterprise customers in buying and re-using wireless devices which made them a more complex marketing challenge compared to consumers. Contrast between mobile consumer segments and business customers; Reason why companies that have adopted more complex wireless extensions of their business systems are more reluctant to change out their existing cell phone lineup; Business strategy of Research in Motion in marketing its BlackBerry handsets.


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