TITLE

PREPAID RENAISSANCE

AUTHOR(S)
Marek, Sue
PUB. DATE
June 2005
SOURCE
Wireless Week;6/1/2005, Vol. 11 Issue 12, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the decision of U.S. wireless communication operators to retool their prepaid plans in order to attract new customers. Statistics of the customer base of Virgin Mobile USA; Decline in the prepaid customer base of Verizon Wireless; Benefits of offering postpaid perks.
ACCESSION #
17200805

 

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