Back From The Trough

Sargent, Carolyn
May 2005
Investment Dealers' Digest;5/30/2005, Vol. 71 Issue 21, p28
Trade Publication
The article presents interview with Gene Godick, chief financial officer of Verticalnet Inc. Founded a decade ago, Verticalnet was the first business-to-business Internet company to go public, in February 1999 Its primary business then was the operation of 33 vertical online communities, described as trade magazines on the Web. About the advisers, Godick is working with, he said that Piper Jaffray was hired to come up with strategic alternatives, which basically meant selling the company. About the banks used for initial public offerings, he said that Lehman Brothers Inc. took them public, and they used them quite a bit during the heyday.


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