Beach Suppliers Look for More in the Mid-Tier

Corral, Cecile B.
May 2005
Home Textiles Today;5/30/2005, Vol. 26 Issue 37, p8
Trade Publication
The article reports that the beach towel business has weathered several years of late-arriving summers, extended rainy seasons and unseasonably cool temperatures, and suppliers said they expect sales growth this year to remain relatively flat. It is a business many find hard to track in terms of overall retail sales. The U.S. government does not offer a breakout of the beach segment among towel shipments and imports. Discounters own the greatest market share in the category, suppliers report, roughly 60 percent of total sales. The mid-tier department stores grab the next largest chunk of sales.


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