A Brave, New Multichannel World

May 2005
Home Textiles Today;5/30/2005, Vol. 26 Issue 37, p6
Trade Publication
The article focuses on Retail Forward's Strategic Outlook Conference in which Jim Crawford, vice president of Retail Forward explained mobile revolution fueled by lightning fast broadband connections. He said that although the current electronic commerce experience is limited mostly to point-and-click actions within a browser window, desktop or notebook computer, the future will incorporate a variety of mobile devices that will offer consumers multiple touchpoints within the shopping experience. The point is that consumers are rapidly learning to expect 24/7 access in the air around them, free from the limitations of traditional Web sessions.


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