Paris Hilton to the Rescue

Paskowski, Marianne
May 2005
Multichannel News;5/30/2005, Vol. 26 Issue 22, p50
Comments on the impact of the Carl's Jr. burger television commercial featuring actress Paris Hilton on the male viewership of cable television. Reaction of television programs regulators to the advertisement; Description of the commercial; Cable television networks that produce programming which appeals to the gaming and music downloading culture of young men.


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