TITLE

Paris Hilton to the Rescue

AUTHOR(S)
Paskowski, Marianne
PUB. DATE
May 2005
SOURCE
Multichannel News;5/30/2005, Vol. 26 Issue 22, p50
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Comments on the impact of the Carl's Jr. burger television commercial featuring actress Paris Hilton on the male viewership of cable television. Reaction of television programs regulators to the advertisement; Description of the commercial; Cable television networks that produce programming which appeals to the gaming and music downloading culture of young men.
ACCESSION #
17188760

 

Related Articles

  • Digital insertion products open local ad gateways. Plotkin, Amanda // Advertising Age;3/25/1996, Vol. 67 Issue 13, p32 

    The article explains that the flexibility, quality and reliability of local cable television in the U.S. is improved by digital ad insertion systems at cable interconnects and local cable operators. The programs enable advertisers to customize spots specific zones. Digital ad insertion permits...

  • New campaigns. Lucas, Sloane // Adweek Western Edition;11/03/97, Vol. 47 Issue 44, p16 

    Focuses on the Home Box Office (HBO) cable television network's commercials. What the commercials depict; Who directed the commerical; Identification of the advertising agency.

  • TNT Classic Movies is...  // Campaign;01/29/99, Issue 4, p16 

    Focuses on the move of cable television network TNT to introduce advertisements during breaks in their films.

  • ITV revenues likely to fall by one-fifth in April.  // Marketing Week;3/8/2001, Vol. 24 Issue 4, p13 

    Reports on the expected fall of advertising revenue of British television network ITV in April 2001. Impact of Internet companies; Projected percentage drop in advertising revenue.

  • Channel 4 ad payout: $90 mil. Kaye, Jeff // Hollywood Reporter;2/9/95, Vol. 335 Issue 48, p17 

    Reports that Channel 4 will pay $90 million to the ITV channels because its advertising sales exceeded the limit set under the British Broadcasting Act of 1990. Advertising earnings of Channel 4 in 1994.

  • CNBC: Double-digit drop. Burgi, Michael // MediaWeek;08/04/97, Vol. 7 Issue 30, p8 

    Reports that cable television network CNBC will address its underdelivery to its advertisers. Decline of network's post-ratings analysis by 25 to 30 percent below its guarantees to advertisers.

  • MEDIA CHOICE / HALLMARK ENTERTAINMENT NETWORK. Burdett, Richard // Marketing (00253650);6/15/2000, p9 

    Comments on the prospects of British television network Hallmark Entertainment Network as media for advertising. Hallmark's possession of focus needed in thematic channels; Aim of the channel to offer made-for-television movies, mini-series and dramas.

  • Is ITV set to make great leap forward into direct sales TV? Reid, Alasdair // Campaign;12/12/97, Issue 50, p24 

    Describes the call-handling technology program offered by ITV to boost its television advertising sales. Benefits of the program; Advantages of direct sales.

  • VH-1 wasn't looking. Baar, Aaron // Adweek Eastern Edition;12/8/1997, Vol. 38 Issue 49, p42 

    Reports that the vignettes of Johnny Amsterdamn were intended to reach VH-1's older-yet-still-hip audience. Message depicted on Johnny's television advertisement; Creator of the advertisement.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics