TITLE

MSOs Ratchet Up Marketing Budgets

AUTHOR(S)
Farrell, Mike
PUB. DATE
May 2005
SOURCE
Multichannel News;5/30/2005, Vol. 26 Issue 22, p38
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the increase in the advertising spending of cable television operators in the U.S. as of May 2005. Percentage of increase in the advertising spending of Comcast Corp. in 2004; Way in which cable has regularly advertised; Details of advertising outlays trend experienced by Time Warner Cable.
ACCESSION #
17188651

 

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