If You Can't Beat 'Em

Umstead, R. Thomas
May 2005
Multichannel News;5/30/2005, Vol. 26 Issue 22, p31
Focuses on the move of cable television networks to adopt music downloading and video game trends to attract young men viewers. Popular activities of young men; Video game-oriented television programs featured in network G4; Percentage of increase in the young men viewers of MTV2 during the first quarter of 2005.


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