TITLE

DBS Socks Local-Cable Efforts

AUTHOR(S)
Donohue, Steve
PUB. DATE
May 2005
SOURCE
Multichannel News;5/30/2005, Vol. 26 Issue 22, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Looks at the impact of the problem of losing customers facing the cable industry to rival companies of DBS on the industry's advertising sales. Penetration rate scored by DBS in the advertising markets of Mediacom Communications Corp.; Involvement of newspapers and radio stations in the issue; Percentage of the advertising sales of Mediacom represented by national advertising.
ACCESSION #
17188557

 

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