LPMs To Hit D.C., Despite Grumbles

Moss, Linda
May 2005
Multichannel News;5/30/2005, Vol. 26 Issue 22, p8
Reports on the various reactions to the Local People Meters (LPM) television ratings system to be launched by research firm Nielsen Media Research in the U.S. in May 2005. Television stations that complained about the accuracy of the LPM; Views of Comcast Spotlight vice president of research Jonathan Sims on the support of the company for the system; Percentage difference of the LPM fault rates in homes of African Americans with that in non-African Americans.


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