Ops Open Data Vaults

Donohue, Steve
May 2005
Multichannel News;5/30/2005, Vol. 26 Issue 22, p1
Reports on the efforts of cable television operators to track the use of video-on-demand (VOD) and digital video recorders by television viewers in the U.S. Research firms on which operators and programmers rely to track the media viewing; Views of Starcom MediaVest Group vice president Tim Hanlon on the performance of Nielsen Media Research; Cable operators that supply VOD data to research firm Rentrak Corp.


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