TITLE

Ops Open Data Vaults

AUTHOR(S)
Donohue, Steve
PUB. DATE
May 2005
SOURCE
Multichannel News;5/30/2005, Vol. 26 Issue 22, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the efforts of cable television operators to track the use of video-on-demand (VOD) and digital video recorders by television viewers in the U.S. Research firms on which operators and programmers rely to track the media viewing; Views of Starcom MediaVest Group vice president Tim Hanlon on the performance of Nielsen Media Research; Cable operators that supply VOD data to research firm Rentrak Corp.
ACCESSION #
17188393

 

Related Articles

  • Cable systems to take on Nielsen. Atkinson, Claire // Advertising Age;7/19/2004, Vol. 75 Issue 29, p3 

    Reports on the negotiations between the cable TV industry and media advertising agencies in the U.S., regarding audience measurement systems which could rival the digital offering from Nielsen Media Research. Plans of Nielsen on tracking video-on-demand (VOD) services; Forecasts for the...

  • ME TV. Kerschbaumer, Ken // Broadcasting & Cable;6/13/2005, Vol. 135 Issue 24, p24 

    Focuses on the initiatives of the cable industry to develop giant digital video recorders (DVR) for TV viewers to personalized their on-demand video service in the U.S. Technical and content rights issues associated with commercializing the recorders; Techniques in applying DVR; Cable operators...

  • Cable's Big Piece of the Pie. Romano, Allison // Broadcasting & Cable;12/30/2002, Vol. 132 Issue 52, p8 

    Reports that according to a research conducted by Neilson Media Research basic cable had a larger share of audience than the broadcasters in 2002. Percentage of prime time audience claimed by Cable; Reason why the share of cable rose in 2002; Cable programs that were popular in 2002. INSET: How...

  • Nielsen nixes Nick's split personalities. Dempsey, John // Daily Variety;7/12/2004, Vol. 284 Issue 5, p5 

    Reports on the decision of Nielsen Media Research Inc. to end its experiment of listing Nickelodeon and Nick at Nite separately in primetime even though they are two halves of the same cable network in the U.S. Performance of the two among total viewers and key demographic categories; Reaction...

  • Summer Cable Ratings Soar As Broadcast Remains Flat. Larson, Megan // MediaWeek;9/6/2004, Vol. 14 Issue 31, p4 

    Reports on the ratings posted by major television broadcasting networks in the U.S. for Summer 2004, according to Nielsen Media research data. Information on the growth of advertising-supported cable ratings; Decline in the number of viewers of Fox network, despite the launching of several new...

  • Capturing Asia's adventure lovers. Madden, Normandy; Osborne, Magz // Ad Age Global;Jul2001, Vol. 1 Issue 11, p15 

    Reports that Discovery Channel and National Geographic are competing for the adventure inclined cable television viewers in Asia. Information on their cable television programs; Investments of the competitors; Information on the market.

  • CABLE RISKS ORIGINAL TRAFFIC JAM. Dempsey, John // Variety;09/04/2000, Vol. 380 Issue 3, p15 

    Focuses on the risks facing cable television networks in the United States when getting viewers watch a new weekly series. Efforts of some networks on the matter; Statements from networks executives.

  • N.Y. Cablevision subs: Don't change our dial! Grossman, Andrew // Hollywood Reporter -- International Edition;12/10/2002, Vol. 376 Issue 23, p14 

    Focuses on difficulties faced by cable television viewers in New York City due to overhauling of channel lineup by the city-based cable operator Cablevision. Reasons why Cablevision has to make the move; Changes that can be made by cable operators once they get permission for digital...

  • India cable access up. Pearson, Bryan // Daily Variety;6/21/2002, Vol. 276 Issue 15, p8 

    Reports on the increase in the access of television homes to cable and television satellite in India.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics