Product gurus aren't the best car CEOs

Feast, Richard
May 2005
Automotive News Europe;5/16/2005, Vol. 10 Issue 10, p10
Trade Publication
Expresses opinion on the role of product planners in attaining success in the automobile industry. Examples of several product leaders who became executives; Comparison between product engineers and product gurus; Factors that influenced product-led groups to miss important market developments.


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