TITLE

Product gurus aren't the best car CEOs

AUTHOR(S)
Feast, Richard
PUB. DATE
May 2005
SOURCE
Automotive News Europe;5/16/2005, Vol. 10 Issue 10, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Expresses opinion on the role of product planners in attaining success in the automobile industry. Examples of several product leaders who became executives; Comparison between product engineers and product gurus; Factors that influenced product-led groups to miss important market developments.
ACCESSION #
17184187

 

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