TITLE

100 proven CRM ideas

AUTHOR(S)
Bailor, Coreen; Beasty, Colin; Compton, Jason; DeFelice, Alexandra; Lager, Marshall; Myron, David
PUB. DATE
June 2005
SOURCE
CRM Magazine;Jun2005, Vol. 9 Issue 6, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents strategies for companies to achieve customer relationship management success. Creation of a business case; Consideration of people, process and technology; Calculation of short- and long-term costs over time.
ACCESSION #
17177967

 

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