A forecast of globalization, international business and trade: report from a Delphi study

Czinkota, Michael R.; Ronkainen, Ilkka A.
May 2005
Journal of World Business;May2005, Vol. 40 Issue 2, p1111
Academic Journal
Globalization causes dramatic changes in business environments both in terms of their degree and swiftness. Forecasting such changes is crucial for the preparation of responses by the affected parties. This article reports on a Delphi study conducted with a set of experts drawn from the policy, business and academic communities ranging from the megamarkets of the world to the emerging and developing ones. Over three rounds of interchange, these experts analyzed and debated the likelihood of changes in the international business environment over the next decade and the impact of these changes on policy and on corporate practices. The findings identify major sectoral transformations, shifts in the trade framework and its institution, and strategies for corporate adjustment. In some cases, these phenomena occur in different geographic areas with diverse effects.


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