Marketing Master

Weisberg, Karen
May 2005
FoodService Director;5/15/2005, Vol. 18 Issue 5, p42
Trade Publication
Focuses on the role of Damian Monticello, foodservice liaison officer at Blue Cross and Blue Shield of Florida, in the sales performance and profitability of the foodservice operations at the insurance company. Strategies adopted by Monticello to improve the management of foodservice at the company; Significance of executive chef Christian Jendrasak in the marketing campaign for the foodservice operations; Pricing system implemented by Monticello.


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