TITLE

Weighing Online Marketing Benefits

AUTHOR(S)
Baker, Cass
PUB. DATE
May 2005
SOURCE
Multichannel News;5/23/2005, Vol. 26 Issue 21, p91
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Examines the benefits of online marketing for cable products and service providers and customers. Link between consumer behavior and brand marketing efforts; Advantages of online research to marketers; Factors that need to be considered in interpreting consumer behavior based on purchase or online searching.
ACCESSION #
17125962

 

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