TITLE

Cable to Claim a Bigger Slice

AUTHOR(S)
Paskowski, Marianne
PUB. DATE
May 2005
SOURCE
Multichannel News;5/23/2005, Vol. 26 Issue 21, p90
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Comments on the business operation of cable television in the field of broadcast advertising in the U.S. as of May 2005. Views of Sean Cunningham, president of the Cabletelevision Advertising Bureau, on cable advertising; Trends in cable television that serve as precursor to the industry; Factors that could affect broadcast and cable upfront sales.
ACCESSION #
17125958

 

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