Ad Vendors Welcome Digital Program Insertion

Stump, Matt
May 2005
Multichannel News;5/23/2005, Vol. 26 Issue 21, p82
Focuses on the issue concerning the insertion of advertisements in digital programs facing cable operators in the U.S. as of May 2005. Percentage of cable systems that insert digital advertisements in digital networks; Cable networks that deliver local advertisements in analog; Relevance of Gigabith Ethernet to analog to digital conversion; Outlook on digital simulcast.


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