TITLE

Ad Vendors Welcome Digital Program Insertion

AUTHOR(S)
Stump, Matt
PUB. DATE
May 2005
SOURCE
Multichannel News;5/23/2005, Vol. 26 Issue 21, p82
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the issue concerning the insertion of advertisements in digital programs facing cable operators in the U.S. as of May 2005. Percentage of cable systems that insert digital advertisements in digital networks; Cable networks that deliver local advertisements in analog; Relevance of Gigabith Ethernet to analog to digital conversion; Outlook on digital simulcast.
ACCESSION #
17125554

 

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