Comcast Encodes Nationally, Inserts Locally

Stump, Matt
May 2005
Multichannel News;5/23/2005, Vol. 26 Issue 21, p78
Reports on the decision of Comcast Corp. to begun the process of implementing digital advertising simulcast across its subscriber base using the Comcast Media Center (CMC) in May 2005. Information on CMC; Application of the concept of multiplexing in digital simulcasting; Plans of the company for the digital simulcast.


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