TITLE

DIGITAL INSERTION RIDES SIMULCAST WAVE

AUTHOR(S)
Ellis, Leslie
PUB. DATE
May 2005
SOURCE
Multichannel News;5/23/2005, Vol. 26 Issue 21, p76
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Offers information on digital program insertion (DPI), a system that links local advertisements into digital video channels. Overview of the advent of DPI; Details of process of DPI in simulcasting; Implications of the intersection between DPI and digital simulcast.
ACCESSION #
17125469

 

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