Schley, Stewart
May 2005
Multichannel News;5/23/2005, Vol. 26 Issue 21, p54
Focuses on the controversies associated with the refusal of cable companies to accept placement of commercials that focus on cable-competitive products in the U.S. Implications of the refusal for telecommunication providers; Percentage of increase in the advertising spending of Verizon Communications Inc.; Notions about telecommunication advertising in the country.


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