Selling in Lockstep

Donohue, Steve
May 2005
Multichannel News;5/23/2005, Vol. 26 Issue 21, p52
Presents information on the impact of local affiliate-sales promotions on the advertising revenue of cable operators in the U.S. Efforts of cable operators to increase local advertising revenue; Comparison of the advertising promotions of cable operators with broadcasting networks; Information on the promotional strategy of several cable operators.


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