Selling in Lockstep
- Blue Ridge Boon. // Broadcasting & Cable;5/10/2004, Vol. 134 Issue 19, p17
Provides information on the broadcasting and cable market of Roanoke Valley in Virginia as of May 10, 2004. Geographic location of the valley; Advertising revenue of the region in 2001 and 2002; Overview of its cable market.
- All Grown Up. Larson, Megan // Adweek Southeast Edition;09/25/2000, Vol. 21 Issue 39, pM28
Focuses on the growth of cable television advertising in the United States. Effect of the growth to the broadcast television industry; Why the cable television industry has attracted a large share of audience; Predictions for the cable television advertising spending.
- CABLE CASHES IN. Cooper, Jim // Adweek Southeast Edition;05/08/2000, Vol. 21 Issue 19, pC6
Discusses the competition between cable advertising and broadcast networks in the United States. Predictions on the size of the cable market; Improvements to the ratings of several broadcast programming; Advantage of cable's link with the Internet and other technologies.
- Cable, broadcast's interconnect feud. Chunovic, Louis // Electronic Media;3/18/2002, Vol. 21 Issue 11, p18
Focuses on the conflict within the cable television industry on the interconnection of television advertising in the U.S. Benefits of interconnects to the advertising industry; Ratings of prime-time cable programs in households; Unreliability of the 'targeted reach blocks' of local cables.
- MEDIA OUTLOOK 2011: In Search of Pricing Parity. Crupi, Anthony // Brandweek;9/27/2010, Vol. 51 Issue 34, p27
The article provides an outlook for cable television advertising in the U.S. for 2011. Media ratings firm Nielsen stated that cable television expanded by 1.5% in 2009 even though advertisers cut media budgets. Advertising sales of cable television networks will increase by 8.2%, according to...
- Competition will lead to 'mutual suicide' by cable nets. Storch, Charles // Marketing News;11/26/1982, Vol. 16 Issue 11, Special section p13
The article presents a reprint of the article "Competition Will Lead to Mutual Suicide by Cable Nets," which appeared in the September 3, 1982 issue of the periodical "Chicago Tribune." It focuses on the competition among cable networks in the U.S. A study by the Knowledge Industry Publications...
- Media Buyer's Cable Planning Guide. // Broadcasting & Cable;5/10/2004, Vol. 134 Issue 19, p38
Provides data on cable television advertising in the U.S. in 2003. Top spenders; Top advertisers by category; Projection of advertising revenues in 2004.
- The New Hour Is 43 Minutes Long. Thielman, Sam // Adweek;6/24/2103, Vol. 54 Issue 25, p12
The article considers a report by the marketing research firm Nielsen Co. on the amount of television (TV) advertising broadcast per hour of television broadcasting. The study's finding that almost 17 minutes of every hour of cable television broadcasting consists of advertising is discussed. It...
- Cable operators connect ratings to more ad dollars. Flamm, Matthew // Crain's New York Business;10/4/2004, Vol. 20 Issue 40, p3
The article reports that cable television networks are gaining a greater share of local audience. Last month, when Home Box Office walked away from the Emmy Award with 32 awards-three more than the combined take of the six broadcast networks, the message of the evening rang out loud that cable...