Nielsen Proceeds With LPMs in D.C

Moss, Linda
May 2005
Multichannel News;5/23/2005, Vol. 26 Issue 21, p18
Looks at the deployment of the controversial Local People Meters (LPM) in Washington D.C. from Nielsen Media Research on June 2, 2005. Purpose of LPM; Reasons behind the objections of various broadcasters in the state regarding the deployment of LPM; Information on the fault rates of the LPM sample released by Nielsen.


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