TITLE

Nielsen Proceeds With LPMs in D.C

AUTHOR(S)
Moss, Linda
PUB. DATE
May 2005
SOURCE
Multichannel News;5/23/2005, Vol. 26 Issue 21, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Looks at the deployment of the controversial Local People Meters (LPM) in Washington D.C. from Nielsen Media Research on June 2, 2005. Purpose of LPM; Reasons behind the objections of various broadcasters in the state regarding the deployment of LPM; Information on the fault rates of the LPM sample released by Nielsen.
ACCESSION #
17124089

 

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