Hispanic-Network Upfront Likely to Surge

Reynolds, Mike; Moss, Linda; Umstead, R. Thomas
May 2005
Multichannel News;5/23/2005, Vol. 26 Issue 21, p14
Looks at the efforts of television broadcasting companies targeting Hispanics to convince media buyers that their networks were the vehicles to reach the community. Growth of Spanish-language television industry in 2005; Factors that contribute to the continued migration of advertisers to Spanish-language television; Composition of the target audience of Spanish-language television.


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