Picking up the Pace
- Activewear: Playing the field. Monget, Karyn // WWD: Women's Wear Daily;2/9/1995, Vol. 169 Issue 27, WWD Magic International p30
Presents an overview of the women's sports apparel industry in the United States. Dual-purpose activewear items as the top ideas for 1995; Demand for activewear-inspired items of fleece, thermals and jersey; Sporting Goods Manufacturers Association's study on sports apparel trends; Comments...
- It's tee time. D'Innocenzio, Anne // WWD: Women's Wear Daily;5/11/1995, Vol. 169 Issue 91, p4
Reports on the strong sales of golf apparel for women in the United States. Growing interest in golf among younger women; Projected growth of golf apparel market; Golf fashions being launched by designers; Major retailers involved in the golf apparel trend.
- Serving up volleyball looks. Marlow, Michael; Feitelberg, Rosemary // WWD: Women's Wear Daily;7/13/1995, Vol. 170 Issue 7, WWD Sport p4
Focuses on volleyball-inspired apparel for women in the United States. Plans of sportswear companies to introduce volleyball attire before the end of 1995; Increasing popularity of volleyball as a weekend pastime for amateur athletes and professional players; California sports retailers selling...
- Pro shops on upswing. // WWD: Women's Wear Daily;7/13/1995, Vol. 170 Issue 7, WWD Sport p8
Reports on sales gains of pro shops in the United States due to a renewed interest by women in golf and tennis fashions. Women's preference of buying coordinated outfits instead of separates; Key items at specialty shops; Sales of women's sport clothes in 1995 as compared with that of 1994;...
- More for the fitness crowd. Monget, Karyn // WWD: Women's Wear Daily;12/7/1995, Vol. 170 Issue 106, p12
Reports on marketing strategies of women's bodywear makers in the United States for 1996. Gains in 1995; Efforts to offer a growing array of stretch items; Collection concepts; Uncertainties of the overall retail scene; Sale of bodywear on the Internet; Creation of more dancewear and active...
- Activewear makers target women in sports. Feitelberg, Rosemary // WWD: Women's Wear Daily;12/7/1995, Vol. 170 Issue 106, p13
Reports on United States activewear makers' emphasis on sport clothes for women in 1996. Reliance on performance-driven, technical looks; Branded activewear as a growth area for major sporting goods chains; Greater television exposure of women's sports; Expected increase in women's interest in...
- Activewear: Naming the game. Feitelberg, Rosemary // WWD: Women's Wear Daily;1/11/1996, Vol. 171 Issue 8, p6
Reports on trends in the activewear industry. Percentage gains reported by sport-specific firms; Women's apparel sales in SportHill, Bellwether, Dash America and Trek USA; Plans for 1996.
- Active Cools Down. Silverman, Dick // WWD: Women's Wear Daily;9/5/2000, Vol. 180 Issue 44, p24
Presents survey results on the sportswear market for women in the United States. Profits of the sports-bra category in the activewear market; Accounts of the distribution channel percentages of different retail stores; Suggestions for retailers to re-examine the market for innovative opportunities.
- Juniors Take Velcro Valley. Ellis, Kristi // WWD: Women's Wear Daily;9/5/2000, Vol. 180 Issue 44, p26
Reports the impact of the junior sportswear line for women on several sportswear companies in Orange County, California. Reasons for the growing demand of the junior sport clothes; List of the top-performing vendors in the junior segment; Details of the market performance of Quiksilver's Roxy...