TITLE

License and Registration, Please

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
May 2005
SOURCE
SGB;May2005, Vol. 38 Issue 5, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents an update on licensing and other deals in the sporting goods industry of the U.S. as of May 2005. Sponsorship deal signed by Modell's Sporting Goods with the Washington Nationals baseball team; Renewal of the marketing partnership of Adidas with the New York Yankees baseball team; Collection of sports track jackets from Mitchell & Ness inspired by National Basketball Association team gear.
ACCESSION #
17113244

 

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