OS wars: new strategies

Gillooly, John
June 2005
APC (Bauer Media Group);Jun2005, Vol. 25 Issue 6, p84
This article focuses on the competition in the operating systems (OS) market. As Microsoft Corp. continues to use its installed user base and marketing clout to wave the Longhorn flag, other players in the OS market are introducing some serious changes in strategy. Vendors which have traditionally relied on a combination of hardware and software sales are moving rapidly towards the use of open source software, and focusing on hardware and support contracts as their main money spinners. Some made the changes early. Apple has been through the tough part of its shift from the traditional Mac OS to the Unix-derived Mac OS X and is now focused on improving features and functions. International Business Machines Corp. is also taking advantage of the fact it was one of the first major vendors to embrace open source and adopt a Linux-fuelled product strategy. While Microsoft develops operating systems based on rigid roadmaps, the Linux kernel's evolution is at the whim of developers contributing to the project. It has become evident that Novell's operating environment is increasingly Linux-focused. Sun Microsystem Corp.'s Solaris Unix operating system has been under increased pressure since the release of the 2.6 Linux kernel gave the platform serious enterprise credibility.


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