TITLE

In search of the next generation

AUTHOR(S)
Carlo, Andrew M.
PUB. DATE
May 2005
SOURCE
Home Channel News;5/16/2005, Vol. 31 Issue 10, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the media campaign by Connecticut-based toolmaker Stanley Works which is aimed at the younger generation. Launching of print advertisements in magazines; Focus on product attributes.
ACCESSION #
17085911

 

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