In search of the next generation

Carlo, Andrew M.
May 2005
Home Channel News;5/16/2005, Vol. 31 Issue 10, p6
Reports on the media campaign by Connecticut-based toolmaker Stanley Works which is aimed at the younger generation. Launching of print advertisements in magazines; Focus on product attributes.


Related Articles

  • 'Time' effort in Canada promotes 'Power of Print.' Barrington, Stephen // Advertising Age;7/19/1999, Vol. 70 Issue 30, p29 

    The article reports on the donation of advertising space by the Canadian edition of Time to showcase the power of magazines as an advertising medium. The Power of Print program will give up one page a week for as long as a year for ads created by Canadian agencies to support an issue, cause or...

  • TOP 10 AD CAMPAIGNS OF ALL TIME. Eisenhour, Mackenzie // Transworld Skateboarding;Apr2007, Vol. 25 Issue 4, p106 

    The article presents information on several advertising campaigns that run in skateboarding magazines. These campaigns include Shorty's, Alva Skates and Droors Clothing. The professional skateboarders who are featured in Plan B advertisement are mentioned. The approach used for the Blind...

  • selling it.  // Consumer Reports;Feb2007, Vol. 72 Issue 2, p63 

    This article is a collection of humorous mistakes in magazine and newspaper product advertisements. One for an entertainment center misspells piece as "peace." Another claims the product is 6 feet high but the picture shows children dwarfed by it, while the instructions for another reiterate the...

  • V & B spends £250k.  // Housewares;Mar2007, Issue 204, p6 

    The article reports on the investment of tabletop manufacturer Villeroy & Boch in a nine-month print advertising campaign to promote its New Wave Caffe Range in England. The different advertisement will be published in a mix of weekend color supplements, a popular celebrity weekly and glossy,...

  • Revlon cuts magazine spending 25%. Cardona, Mercedes M.; Kerwin, Ann Marie // Advertising Age;3/15/1999, Vol. 70 Issue 11, p8 

    This article reports on the decision of Revlon Inc. to cut its magazine advertising spending by 25%. The company spent approximately $101 million in advertising during the first 11 months of 1998. Of that $63 million was for television and $36 million was in magazines. Revlon's management is...

  • Is that a bird? A plane!?  // Advertising Age;1/7/1991, Vol. 62 Issue 1, Special section p8 

    Provides information on a print advertising campaign of Backer Speilvogel Bates/ New York for the Trojan-Enz Large condom which features a comic book hero called Trojan Man. Sales expectations from the comic book approach; Description of the advertisment; Launch of the advertisement in 'Sports...

  • PLAY MISTY FOR ME.  // Advertising Age;1/7/1991, Vol. 62 Issue 1, Special section p40 

    Provides information on vignetting, a technique used in print advertising. Concept of the technique; Reasons for using the style; Forecast on the popularity of vignetting in print campaigns; Examples of advertising campaigns that used vignetting.

  • Take a deep one.  // Nation's Restaurant News;8/2/2004, Vol. 38 Issue 31, p14 

    Features the print advertisement of Nobhill restaurant, which appeared in the July 2004 issue of the magazine "Nation's Restaurant News" in San Francisco, California.

  • THE WALL STREET JOURNAL.  // Advertising Age;7/25/1994, Vol. 65 Issue 31, Following p42 

    The article chronicles the history of "The Wall Street Journal" newspaper's Creative Leaders campaign in the "Advertising Age" magazine, which profiles more than 70 leaders around the world. According to the article, the campaign has become the highest form of recognition or aspiring writers and...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics