Time underlines position with new global campaign

April 2005
Media: Asia's Media & Marketing Newspaper;4/22/2005, p4
The article informs that the periodical "Time," has rolled out its "Know why" advertisement campaign to underline its position as an authoritative resource for readers in the region. The campaign follows the 2001 "Our Time" push and is an extension of Fallon's award-winning "Red border" campaign that has been running in the U.S. for more than a decade. The new campaign uses "Time's" iconic red border as a focus point placed on international news images to illustrate how the title's reporting hones in on the heart of an issue.


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