TITLE

An Optimized Sales Pitch

AUTHOR(S)
Paskowski, Marianne
PUB. DATE
May 2005
SOURCE
Multichannel News;5/16/2005, Vol. 26 Issue 20, p36
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents an article about the marketing efforts of cable television service provider Cablevision System Corp. in the U.S. Application of telemarketing to promote cable TV services; Influence of the advent of direct broadcast satellite TV on the marketing efforts of cable TV services.
ACCESSION #
17079399

 

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