An Optimized Sales Pitch

Paskowski, Marianne
May 2005
Multichannel News;5/16/2005, Vol. 26 Issue 20, p36
Presents an article about the marketing efforts of cable television service provider Cablevision System Corp. in the U.S. Application of telemarketing to promote cable TV services; Influence of the advent of direct broadcast satellite TV on the marketing efforts of cable TV services.


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