Cheez-It Hits the Spot

Donohue, Steve
May 2005
Multichannel News;5/16/2005, Vol. 26 Issue 20, p25
Reports on a placement deal forged by Gemstar-TV Guide International Inc. with Kellogg Co. making Kellogg's Cheez-It product line the sole charter advertiser for Gemstar's on demand channel. Views of Stace Jolna, general manager of TV Guide Spot, on Cheez-It advertising; Television programs that will feature Cheez-It products; Distribution deal signed by Gemstar with Comcast Corp. and Time Warner Cable.


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