Unraveling the mysteries of the upfronts

Lowry, Brian
May 2005
Daily Variety;5/11/2005, Vol. 287 Issue 29, p2
Trade Publication
The article focuses on the television broadcasting industry in the U.S. It wasn't so long ago that major media outlets devoted minimal attention to this annual boon to party planners. Magazines, meanwhile, delve into trends about the metamorphosis of the TV business or deliver in-depth looks at executives charged with shepherding along programming operations, eager to provide a glimpse into this high-stakes and outwardly glamorous world. News outlets, however, deserve no such absolution when they gaze into the TV clouds and cither cynically or naively concoct a divine plan for their pattern.


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