Multilingual Marketing's a Challenge
- Telenovela format takes on a decidedly Anglo look. Zbar, Jeff // Advertising Age;5/8/2006, Vol. 77 Issue 19, pS-26
This article reports that television networks are hoping the success of the translation of Hispanic telenovelas into English in the U.S. in 2006. They made significant plays in the adapted short dramatic series genre. The plans of some networks for their entry into the genre are indicated. In...
- Social Networks. de Lafuente, Della // Brandweek;5/5/2008, Vol. 49 Issue 18, special section p1
The article discusses the U.S. Hispanic marketplace, focusing on the strength of Spanish and bilingual television networks to get ratings and capture advertising revenue. Two major Hispanic television networks, Telemundo and Univision, face energized competition, the article states. The newer...
- HISPANIC LOCAL TV SPEAKS CABLE'S LANGUAGE. // Broadcasting & Cable;8/15/2005, Vol. 135 Issue 33, p21
Offers a look at the provision of video-on-demand television programming to Hispanic American viewers in the U.S. Efforts of major broadcasters and cable operators to sign promotional and programming alliances with Hispanic broadcasters; Remarks from Comcast Cable executive Mauro Panzera on...
- THE DEMOS. // Broadcasting & Cable;7/11/2005, Vol. 135 Issue 28, p9
Presents a chart indicating the market share and the preferences of the various race that comprise the U.S. television market. White audiences; African American audiences; Hispanic audiences; Asian audiences.
- Riding the Latino demo wave. Sutter, Mary // Variety;5/23/2005, Vol. 399 Issue 1, p18
Reports on the efforts of television broadcasting networks to focus on market segmentation in the Hispanic market in the U.S. Estimated cost of the Hispanic buying power; Influence of Spanish-language television networks on Latino viewers; Appointment of MTV Networks Latin America executive...
- Hispanic Affiliates Post a Strong May. Bachman, Katy // MediaWeek;6/3/2002, Vol. 12 Issue 22, p9
Provides information on the May 2002 sweeps data from Nielsen Media Research on Spanish-language television viewing in the U.S. Increase in Spanish-language television viewing in New York and Houston, Texas; Reason for the increase; Top television networks preferred by Hispanic audience.
- Hearing the Hispanic Boom. Case, Tony; Freeman, Michael // MediaWeek;2/17/2003, Vol. 13 Issue 7, p20
Focuses on television programs aimed for the Hispanic American audience in the U.S. Emergence of the television station ExpresiÃ³n; Programming offered by the station; Information on Hispanic-themed shows on English-language broadcast networks.
- Gays and the Latin TV boom. Graham, Chad // Advocate;03/27/2001, Issue 834, p45
Focuses on issues relating to homosexuality and the Latin American television industry in the United States. Growth of the American market for Spanish-language television; Success of the television program 'Los Beltran'; Insights on the television preference of Spanish-speaking American...
- 2000 -- a cable odyssey. Hall, Lee // Electronic Media;01/04/99, Vol. 18 Issue 1, p1
Reports that cable executives are predicting that the rising tide of cable viewership will swamp the dominance of the major broadcast networks in the United States by the end of 1999. Larger prime-time audience of basic cable by the year 2000; Growth of basic cable's prime audience in 1998;...