TITLE

Multilingual Marketing's a Challenge

AUTHOR(S)
Reynolds, Mike
PUB. DATE
May 2005
SOURCE
Multichannel News;5/16/2005, Vol. 26 Issue 20, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the findings of a research conducted by Horowitz Associates Inc. regarding the challenges and opportunities posed by multilingual demographics to TV programmers in the U.S. Overview of the research; Percentage of Hispanic and Asian Americans comprising the U.S. TV viewers; Relevance of the type of homes to programming.
ACCESSION #
17078562

 

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