Multilingual Marketing's a Challenge

Reynolds, Mike
May 2005
Multichannel News;5/16/2005, Vol. 26 Issue 20, p10
Discusses the findings of a research conducted by Horowitz Associates Inc. regarding the challenges and opportunities posed by multilingual demographics to TV programmers in the U.S. Overview of the research; Percentage of Hispanic and Asian Americans comprising the U.S. TV viewers; Relevance of the type of homes to programming.


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