TITLE

Targeting Ads, Drawing Looks

AUTHOR(S)
Donohue, Steve
PUB. DATE
May 2005
SOURCE
Multichannel News;5/16/2005, Vol. 26 Issue 20, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Deals with the efforts of Comcast Corp. to focus on individually targeted advertising over its cable platform. Action taken by the company to collect information about the viewing habits of subscribers; Analysis of the trend in video-on-demand viewing; Technology used by the company to provide targeted advertising.
ACCESSION #
17078223

 

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