TITLE

WIN ONE FOR THE GIVER? ALUMNI GIVING AND BIG-TIME COLLEGE SPORTS

AUTHOR(S)
Sigelman, Lee; Carter, Robert
PUB. DATE
September 1979
SOURCE
Social Science Quarterly (University of Texas Press);Sep1979, Vol. 60 Issue 2, p284
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article deals with alumni giving and big-time college sports. For many U.S. citizens, rousing half-time speeches in which frenzied coaches attempt to rally their downtrodden charges epitomize intercollegiate athletics, due in large part to a 1940 movie that depicted Notre Dame's Knute Rockne beseeching the Fighting Irish to win one for the Gipper. In the years that have passed, a premium on winning has come to pervade college sports for more self-serving reasons, such as the athletes' need to establish national reputations so they can graduate into the professional ranks and the coaches' need to build winning records so they can entrench themselves in their positions or move on to even better things. Clearly, big-time college sports, football and, to a lesser extent, basketball, are no longer considered merely pleasant diversions from the important business of life, if they were ever seen in that light. Although the Gipper is no longer with us, college football and basketball teams are still trying to win for the sake of the alumni. But if the football or basketball team falls on hard times, athletic directors, coaches and even college presidents become a target for disgruntled alumni groups.
ACCESSION #
17070030

 

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