TITLE

3dfx spoof is a stitch, but show us the chips

AUTHOR(S)
Garfield, Bob
PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, p57
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article examines the television advertising campaign for 3dfx Interactive processors in 1999. Everyone of these advertisements seems to sport a dramatic silhouette of thoughtful people conferring against a backlit background. Everyone of these spots is a spoof, a swarmy set-up hilariously obliterated by the cool game-effects punch line. As dead-on as the send ups are and as certain as they are after multiple viewings to delight the teen-age boy targets, this campaign has its flaws. In the spot ostensibly about expanding the food supply, the montage includes shots of gigantic stalks of corn, gigantic tomatoes and finally a gigantic roasted chicken.
ACCESSION #
1706949

 

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