Suspicions of media bias now turn to anti-drug ads

Teinowitz, Ira
March 1999
Advertising Age;3/29/1999, Vol. 70 Issue 13, p57
Trade Publication
This article focuses on complaints raised by the Congressional Black Caucus against the U.S. government in 1999. The Congressional Black Caucus is charging the government's $150 million in annual spending on anti-drug advertisements is falling woefully short in minority media. Hence, in a letter to Barry McCaffrey, director of the National Drug Control Policy, the caucus is asking for an explanation. This comes as Congress begins to review what should be spent on the program next year. Thus, the group of 34 congressmen claim the anti-drug agency has spent $10.9 million for Hispanic advertisements but just $32.2 million on African American marketing and $2.2 million directed toward Asian Americans.


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