TITLE

Minority papers link to NAA group for national sales

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with the plan of Newspaper National Network to ally with minority publishers in the U.S. in March 1999. The nation's largest daily newspapers is allying with minority publishers to pitch national advertising categories, an indication the industry is responding to pressure for greater use of minority media. Newspaper National Network, the Newspaper Association of America offshoot that represents the 47 largest dailies, will start selling advertisements both Amalgamated Publishers, a group representing 200 daily and weekly African American papers, and Latino Print Network, which represents more than 100 Hispanic publishers.
ACCESSION #
1706922

 

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