TITLE

Leap Searches for New Cricket Faces

PUB. DATE
May 2005
SOURCE
Wireless Week;5/15/2005, Vol. 11 Issue 11, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the search being conducted by Leap Wireless International for real live customers to star in its local advertisements. Prices given to customers who are chosen as finalist for the advertisement; Number of Leap's markets in the U.S.; Challenges faced by the carrier in the market.
ACCESSION #
17068978

 

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