TITLE

Carriers Find Their Way to LBS

AUTHOR(S)
Smith, Brad
PUB. DATE
May 2005
SOURCE
Wireless Week;5/15/2005, Vol. 11 Issue 11, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the move of wireless carriers to add location-based services (LBS) to their portfolios for both enterprises and consumers. Forecasted growth of the market for location services by 2010; Results of a survey of customers' interest in LBS applications; Role of LBS in asset management.
ACCESSION #
17068953

 

Related Articles

  • Forget about wired, the future is wireless. Williamson, Debra Aho // Advertising Age;03/06/2000, Vol. 71 Issue 10, special section pS18 

    Discusses wireless marketing. Anticipation of wireless communication that helps consumers connect to a brand information service; How new technologies let marketers target users at point of purchase; Jiffy Lube International's testing of wireless marketing with Geoworks Corp.; Qualcomm's...

  • Forget about wired, the future is wireless. Williamson, Debra Aho // Advertising Age;3/6/2000, Vol. 71 Issue 10, special section pS18 

    Discusses wireless marketing. Anticipation of wireless communication that helps consumers connect to a brand information service; How new technologies let marketers target users at point of purchase; Jiffy Lube International's testing of wireless marketing with Geoworks Corp.; Qualcomm's...

  • Marketers should be wired on wireless. Krauss, Michael // Marketing News;10/09/2000, Vol. 34 Issue 21, p14 

    Emphasizes the importance of exploring the value of wireless or mobile communication devices for marketers. Significance of wireless Internet connectivity; Criteria in exploring the value of wireless technology; Impact of wireless communication devices on the quality of marketers' customer service.

  • Industry Finds Source of Innovation in Consumer Needs. Wick, Curtis // San Diego Business Journal;10/29/2001, Vol. 22 Issue 44, p20 

    Focuses on the proliferation of wireless technology in the United States. Impact of customer behavior on the innovation; Safety concerns of the manufacturer; Expansion of messaging platforms.

  • Chasing wireless gold. O'Shea, Dan // Telephony;3/25/96, Vol. 230 Issue 13, p7 

    Reports that wireless carriers are broadening their service choices to their customers. Impact this would have on traditional wireline vendors; Growing interest of United States companies in foreign markets; Comments from Peter Guglielmi, president of Tellabs International.

  • Monitoring for Dollars & Customers. Clark, Christopher // Wireless Review;02/01/2000, Vol. 17 Issue 3, p16 

    Discusses the customer service offered by carriers of wireless communication systems in the United States. Impact of the increase in their market share to their systems; Details on their efforts to retain their customers.

  • New Mobile Solution Has Marketers Seeing Stars. Friedland, Scott // Response;Oct2011, Vol. 20 Issue 1, p49 

    The article discusses the application of "Star Star" numbers (A;A;) as the mobile marketing technology that will allow direct response (DR) marketers to achieve lower cost-per-call in advertising their products or services. It notes (A;A;) mobile vanity numbers can be...

  • WAR OF THE WIRES. Pethokoukis, James M. // U.S. News & World Report;9/27/2004, Vol. 137 Issue 10, p44 

    Reports on the marketing battle between U.S. cable and telephone giants to provide new data, voice and video services. Cablevision's discount pricing for new customers; Escalation in the competition; Discussion of technological change and the slowdown in both the core phone and cable businesses;...

  • Unloyal customers. Ford, Tracy // RCR;10/19/98, Vol. 17 Issue 42, p12 

    Opinion. Discusses the results of a study conducted by Technology Trends Inc. which reveals that wireless telecommunication carriers in the United States are not doing a good job in building customer loyalty. Disappearance of brand names as wireless operators merge; Need for wireless providers...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics