TITLE

Bloomberg launches Loan Center

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on a partnership deal between Bloomberg and LendingTree in March 1999. The three-year multimillion-dollar deal with LendingTree is more than a sponsorship. The arrangement enables Bloomberg.com to offer its visitors loan procurement through an area identified as powered by Lending Tree. Under the partnership, Bloomberg provides content in the loan center, such as tips about shopping for a home equity loan. LendingTree provides some functionality on Bloomberg Loan Center, but consumers will submit loan qualification forms electronically at www.lendingtree.com.
ACCESSION #
1706447

 

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