TITLE

Online ad auctions offer sites more than bargains

AUTHOR(S)
Wamsley, David
PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the development of online advertisement auctions in the U.S. in 1999. The online advertising auction, one of the newer entrants in the Web advertising business is a buying model that shows great potential but requires education. In an online advertising auction, media buyers or Web publishers bid on blocks of advertising space on a particular site or in a particular category. Also, the online auction works for publishers because it complements existing sales programs without creating channel conflict.
ACCESSION #
1706443

 

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