TITLE

Warner Bros. adds auctions

AUTHOR(S)
Maddox, Kate
PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports ton the deal between Warner Bros. Online and online auction site eBay in March 1999. The partnership will give Warner Bros. Online Users a way to bid on entertainment merchandise featured in various areas of the site, including its home page, home page community AcmeCity and soon-to-be-launched portal Entertaindom. Also, links to Warner Bros. online properties will be featured on eBay's site. EBay is also featured in AcmeCity, the community are of Warner Bros. Online in which users can create their own home pages using entertainment content from the site.
ACCESSION #
1706434

 

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