BMG takes event to the Web

March 1999
Advertising Age;3/29/1999, Vol. 70 Issue 13, p40
Trade Publication
This article presents information on an Internet advertising campaign for the Bar-B-Coustic concert which will be seen at the alternative music Web site Bugjuice.com in April 1999. Web viewers can catch a behind-the-scenes glimpse of an exclusive music event on the Web site. BMG will Webcast its Bar-B-coustic concert with selected tracks from alternative artists, such as Beth Orton. The concert, which took place at the SXSW music conference in Austin, Texas, is thrown in support of independent music store owners and emerging BMG artists.


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